my customer feedback experiment

I have read numerous times that if you write to companies about their products then sometimes they send you free samples and coupons for their products.  I figured I had nothing to lose and picked 3 items from my pantry and posted a comment about why I buy their product on their customer feedback website.  Out of the 3 that I selected, only one company responded that they were going to send me something.  Drum roll please…. 2 coupons for $0.50 cents off ketchup. Big deal. I don’t know what I was expecting exactly, but I thought this was pretty lame.

Heinz Ketchup

HEINZ Ketchup ‘s response

Thanks for visiting our website and taking the time to tell us how much you enjoy Heinz Ketchup.

We certainly will forward your comments to our Management — they’ll be delighted to hear what you had to say. Our dedicated marketing, research, and advertising staffs are continually working to introduce new products and state-of-the art packaging to the marketplace. We hope that the results of these efforts have made many of our products favorites in your home.

We appreciate your kind words.  As a way of thanking you for your continued patronage, we are sending coupons to you through the regular postal mail.   These should arrive within the next 2 weeks.   In the meantime, if you have any questions, feel free to contact us at 1-800-255-5750 – our regular office hours are 8:30 am until 6:00 pm (Eastern time), Monday through Friday.

Heinz Consumer Resource Center
Heinzconsumeraffairs@us.hjheinz.com

PS – We love hearing from Heinz® Ketchup fans!  Consumers love getting Heinz Dip & Squeeze™ Ketchup in restaurants – and now you no longer have to wait until your next visit to the drive-through to use your favorite ketchup, whenever and wherever you want.

Heinz Dip & Squeeze Ketchup is now available for retail sale nationwide in a 10 pack.  Thanks to this portable innovation, it’s even easier to enjoy Heinz Ketchup at Home and on-the-go, from school lunches, to picnics or a family road trip.  Just peel back the label for easy dipping – or tear off the top to squeeze it onto favorite foods.  Each package provides three times as much ketchup as the traditional Heinz ketchup packet and comes in a versatile, portable package so you can keep them in a purse, glove compartment or backpack to be prepared the next time a ketchup craving strikes.

Look for them soon in your local supermarkets!   Visit our Heinz Ketchup Facebook page to learn more — www.facebook.com/HeinzKetchup.

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One thought on “my customer feedback experiment

  1. This is hysterical! It reminds me of the quarter your dad and I received when we were first married by doing the tv polls. Oh we’ll, you doubled our efforts.

    Marlene

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